I posted a while back about POKE’s Good things should never end website, well I’ve just seen the interactive TV ad and it looks amazing. Created by Weapon 7, the whole thing is a looping stop-motion animation flying past loads of good things you can discover. (much better than the actual TV ad in my opinion) Rex’s characters look brilliant cut out of card too.



Tracking our progress right across America is no mean feet. Luckily we've had a good deal of help from the kind folks at Nokia, who supplied us with their latest 
Said, on November 13th, 2007 at 3:49 pm :
I think the TV ad is better than the new Guinness “Dominoes”. This animation, wow, I love the scenery, it must of been great fun to build. Great work in this campaign, all across the different media.