Tastebuddyland

The campaign site for Robinsons Squash - Return to Tastebuddyland caught my eye while looking through B-Reel’s portfolio of work. Love the uber-rich photograhy mixed with the colourful illustrations. The characters were designed by Aardman Animations, but not quite as nice as Adrian Johnson’s original work on the campaign, although they have kept his type treatment which was a good move. I admit, probably more suited to the young age of the target audience though.

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