Ha ha, only kidding they do look like they were sent back from the future by Skynet though ;)

So finally the London 2012 Olympic Mascots by have been revealed. As you would expect from the 2012 committee, they are not really what we expected! Far from cute & cuddly they are cold & hard, more like a Henry Moore sculpture than a kids toy.

Designed by London agency iris, I read that they only cost “a few thousand pounds”, I think they probably cost a bit more than that! Probably just trying to play it down after the £400,000 logo fiasco.

I feel for it’s designer though, whatever you create you’re going to get people ripping the shit out of it (myself included, sorry..) It’s an impossible brief, design by committee jobs always are.. I actually like it quite a lot, everything from the neck down looks awesome, great proportions, clean lines, sweet as in my book. Problem is though, why oh why that eye Olympic Committee?

You can tell by the descriptions on iris’ design boards, that the eye was supposed to be a camera lens, but at some point they decided to stick a cartoon eye on there which looks totally at odds to the rest of the angular design. Pixar have already shown with characters like WALL•E, or even their original anglepoise lamp short, that with the limitations of something ‘less human’, you can get a lot more unique character out of it. Feels like it was almost good, but they fucked it up at the last hurdle..

I actually took part in the original pitch too!

Only fair to put my own work up for comparison/criticism. My idea was unsurprisingly the sock monster route. Rather than selling preformed shiny toys to the kiddies, I wanted to make ‘kits’ which were essentially a pair of long sport socks with instructions of how to make your own mascot from scratch! Thought it would be nice thing to do in school as a crafty lesson, give them chance to be creative and add a bit personal flair to their own mascot. The agency I was working for poo poo’d it because it wasn’t ‘commercially viable’, said the committee would never go for it as they needed to pay for the Olympics through some mass-produced piece of Chinese plastic..