I posted a while back about POKE’s Good things should never end website, well I’ve just seen the interactive TV ad and it looks amazing. Created by Weapon 7, the whole thing is a looping stop-motion animation flying past loads of good things you can discover. (much better than the actual TV ad in my opinion) Rex’s characters look brilliant cut out of card too.
I think the TV ad is better than the new Guinness “Dominoes”. This animation, wow, I love the scenery, it must of been great fun to build. Great work in this campaign, all across the different media.