Mob Mates

Client: Orange | Agency: Poke | URL: www.mobmates.co.uk

Aimed squarely at the youth pay-as-you-go market the plan was to create something that would get Orange legitimately involved with the explosive growth of social networks. So we created a system whereby if you invite someone to join Orange, and they do, you both get super-cheap texts and calls to each other (and everyone else in your friend’s network).