Charlie Brooker on Microsoft’s new campaign

Charlie Brooker is on form with this article about Microsoft’s new campaign and his disliking of Mac evangelists. You can see the ad he’s on about here »

“It’s so terrible, it induces an entirely new emotion: a blend of vertigo, disgust, anger and embarrassment which I like to call “shitasmia”. It not only creates this emotion: it defines it. It’s the most shitasmic cultural artefact in history.”

So many brilliant quotes:

“Everyone knows Windows is awful. Windows is like the faint smell of piss in a subway: it’s there, and there’s nothing you can do about it.”