Cadbury Dairy Milk is going Fairtrade! I’m sure you’re all aware what Fairtrade is about and that’s it’s a good thing. So far I’ve seen it as a bit of a niche, with the odd logo on expensive bags of coffee. So it’s good to hear that Cadbury are annoucing that it’s mega mass market flagship choccy treat is going to be using 100% Fairtrade ingredients (in about 6 months). Find out more on their blog »
“Fair trade means products are purchased directly and at a fair price from small family growers and co-operatives that do not rely on hired or illegal forced labour. Growers receive a minimum guaranteed price that covers real production costs, regardless of how low world market prices fall.”
Cadbury is a big dirty corporate company, but it does seem to have a history of doing nice things, such as – Back in 1879 Mr. Cadbury didn’t want his chocolate factory workers to live in city slums, so he built it out in the countryside (Bournville) along with a model village which would ‘alleviate the evils of modern more cramped living conditions’ for them to live in. No pubs though, Mr. Cadbury was a Quaker, well you can’t have it all ;)
How come I know so much about This Cadbury Fairtrade thing? Well I was pulled in at the eleventh hour last week by Hyper to re-design the blog after the client rejected previous work. There wasn’t much time (the announcement date was set in stone) Started on Thursday morning then 27 hours later without rest or sleep the blog was finished. I think Guy Bowden who built it must have been burning the midnight oil over the weekend too.
Anyhow, check out my late-night chocolate & caffeine (I don’t they were Fairtrade) fueled efforts our on the Cadbury Fairtrade blog »