Client: WWF | Agency: Poke | URL: getonboard.wwf.org.uk
Last year my desk slowly disappeared under a mountain of paper boats, planes and assorted cut out paper graphics… All for a good cause though, WWF were campaigning to get the UK government to tighten up on Carbon emissions in the Climate Change Bill going through parliament. Why all the paper boats and planes? Well we’re trying to highlight the fact that the fastest growing source of C02 emisions – international aviation and shipping – aren’t currently included in the proposed carbon budgets.